Drivers seeking a big gasoline discount could make things interesting as Byrne Dairy & Deli opens its first store in the Binghamton area.

The Syracuse-based company is planning three stores in Broome County. Its Endicott location is scheduled to open Wednesday.

The store at East Main Street and Loder Avenue is planning to sell regular gas for $3.99 a gallon for customers who use the Byrne Dairy membership card. The discount is scheduled to be in effect through June 10.

A gas promotion sign was ready at the Byrne Dairy store in Endicott on May 24, 2022. (Photo: Bob Joseph/WNBF News)
A gas promotion sign was ready at the Byrne Dairy store in Endicott on May 24, 2022. (Photo: Bob Joseph/WNBF News)
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Endicott Mayor Linda Jackson has been looking forward to the store's opening. On Tuesday afternoon, she predicted "they're going to be very busy."

With interest in the first local Byrne store in addition to the gasoline deal, Jackson said "it'll stop traffic." She said "it's going to be really crazy for awhile." But she said she expected people driving on East Main Street would anticipate some congestion associated with the opening of the business.

A "protected left turn arrow" recently was added to the traffic signal at the intersection to enable eastbound motorists on Main Street to enter the store parking lot via Loder Avenue.

The Endicott Byrne Dairy store was built at the site of an old Friendly's Restaurant. (Photo: Bob Joseph/WNBF News)
The Endicott Byrne Dairy store was built at the site of an old Friendly's Restaurant. (Photo: Bob Joseph/WNBF News)
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Endicott Police Chief Patrick Garey said his officers will be in the area monitoring the traffic situation.

Byrne Dairy vice president Christian Brunelle said the store will be ready to open at 6 a.m. Wednesday.

Additional Byrne Dairy locations are to open in coming months in Endwell and Whitney Point.

FLASHBACK: The electronic price display was tested at the soon-to-open Byrne Dairy store in Endicott on May 19, 2022. (Photo: Bob Joseph/WNBF News)
FLASHBACK: The electronic price display was tested at the soon-to-open Byrne Dairy store in Endicott on May 19, 2022. (Photo: Bob Joseph/WNBF News)
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Contact WNBF News reporter Bob Joseph: bob@wnbf.com. For breaking news and updates on developing stories, follow @BinghamtonNow on Twitter.

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