New Speedway Price Signs Surprise Some Binghamton-Area Drivers
The operator of many convenience stores in Broome and Tioga counties has changed the way gas prices are displayed causing a bit of confusion for some customers.
Speedway recently implemented a new system at most of its Binghamton-area locations highlighting a special price for those enrolled in a discount program.
Local Speedway locations had posted the same gasoline price for cash and credit card purchases since the 2015 conversion from Hess.
Now, the display signs motorists see when they drive past a Speedway store display the price when a customer uses a "Pay Card." The regular unleaded price - which is ten cents a gallon higher - is shown below.
Digital prices displays now have been installed above the pumps showing the two-tiered pricing structure.
The Speedway Pay Card program is enables a purchase to be made using a debit transaction.
Patrick De Haan, the head of petroleum analysis for GasBuddy, says there are many programs that gas stations use to try to "shave down their costs" to help "limit their interchange fees" they pay to credit card companies.
De Haan says motorists "always have to pay attention" to the way prices are displayed. He says "there could be a catch" so "your eyes have always got to be open."
Contact WNBF News reporter Bob Joseph: firstname.lastname@example.org or (607) 772-8400 extension 233.
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