How New Yorkers Engage With Sports On Social Media

Almost half of Americans say they want to spend less time on their phones. Reducing screen time is a common thought but many people, especially in New York, are still spending a lot of time scrolling online.

Sports Content Keeps New Yorkers Online

A new study looked at social media activity from 2025 to see how much sports content people are watching and sharing. The results show that sports played a big role in how New Yorkers use their social media.

New York City Is Number One in the Country

New York City ranks first in the nation for consuming sports related content online. Each year, people in New York City view more than 13 billion sports related posts. That includes highlights, game clips, reactions, and comments.

Get our free mobile app

Why the Number Is So High

The Big Apple has a lot of professional sports teams and they are very passionate. From baseball and football to basketball and hockey, fans are always checking scores, watching clips, and sharing their opinions online.

Even With Goals to Scroll Less

Even though many New Yorkers want to cut back on screen time, sports content makes it hard. Big games, breaking news, and viral moments pull people right back to their phones.

The Bottom Line for New Yorkers

New York City leads the country in watching sports content online. With more than 13 billion sports related views every year, it’s clear that sports and social media are a big part of daily life in New York, even for those trying to scroll less.