Binghamton University
Binghamton University
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A new television commercial promoting Binghamton University is making its debut today.

The spot, entitled "This Is Premier," was produced using university staff and students.

Binghamton University
Binghamton University
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The 30-second commercial highlights the nearly-seven-decade history and mission of the school, from its first days up to the present.

The production came together quickly with initial discussions of the spot starting less than two months ago.

Scenes for the commercial were shot on the Vestal campus on October 14.

Bob Joseph/WNBF News
Bob Joseph/WNBF News
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The total budget came in at about $2,000. That's significantly less than what the project would have cost with an outside production company.

University president Harvey Stenger notes dozens of students are featured in the final scene of the commercial.

Speaking on WNBF Radio's Binghamton Now program today, Stenger said the use of a falling wall image in the spot helps communicate that "we're moving quickly, that we've gone from 1946 to 2015 and we've made so many advances in such a short period of time."

 

 

 

 

 

 

 

WATCH the commercial here:

The commercial will be seen during television coverage of Binghamton University athletic events.

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