Vestal Target Store Busy Despite Data Breach
The Target store on the Vestal Parkway has been crowded over the past few days in the aftermath of the news that as many as 40 million credit and debit cards may have been hacked.
Although the local store appeared to be busy, it could not be determined if sales were much different compared to a year ago.
Nationally, it appeared the chain may be taking a hit because of the report of the massive data breach that is said to have happened between November 27 and December 15.
According to the Wall Street Journal, the number of Target transactions may have dropped by as much as four percent compared with the last weekend before Christmas a year ago.
Over the weekend, Target tried to induce reluctant shoppers with a 10 percent discount.
In a message on Target’s website, company CEO Gregg Steinhafel said customers would not be responsible for fraudulent charges posted to their cards as a result of the security breach.
Several lawsuits already have been filed against Target alleging the company had not done enough to protect customer information.