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Workers have removed the large exterior signs identifying the Broome County Veterans Memorial Arena in downtown Binghamton.

New signage is to be installed in coming days to reflect the facility's new name, the Floyd L. Maines Veterans Memorial Arena.

Bob Joseph/WNBF News

County officials in early March announced naming rights for the sports and entertainment venue had been acquired by Maines Paper and Food Service.

Officials had said the Arena will be known by the new name starting July 1.

Old signs on the Stuart Street and Susquehanna Street sides of the building were taken down this week.

The letters which had spelled out "Arena" on the south face of the complex had been placed at the base of the building, next to a Dumpster.

Roger Neel/WNBF News

According to the county, Maines is to pay $75,000 a year under the naming rights deal. The initial term of the agreement is five years. County officials say the deal could be extended for 15 more years through three five-year renewals.

The county last October announced plans to sell naming rights to the 40-year-old Arena. Officials had said the minimum annual fee would be $50,000.