“Hess” Brand to Vanish in Broome County
A name familiar to Binghamton-area drivers will vanish in the next few days.
Hess Express convenience stores are about to lose their familiar green-and-white color scheme as they transition to the red-and-white colors of Speedway.
The move is part of the acquisition of Hess retail operations by Ohio-based Marathon Petroleum Corporation.
The sale is resulting in the gradual transformation of 1200 stores to the Speedway brand.
There are ten Hess-branded retail locations throughout Broome County, with stores in Binghamton, Vestal, Endicott, Whitney Point and Sanitaria Springs.
The transition process for each site is scheduled to take a day. Stores that are closed August 24 are to open under the "Speedway" name the next day.
Most operations are expected to remain about the same. But one thing many customers will notice will be the end of "free air." Speedway will be charging drivers when they need air for their tires.
Marathon Petroleum has put together a time-lapse video showing the transition of a Hess site into a Speedway store. View it here: