Luma Festival to Light up Downtown Binghamton
One of the things that I love the most about Binghamton is the overwhelming passion and immense creativity of our local artists who are constantly thinking outside of the box to bring us pieces that awe, inspire, and put Binghamton on the map in a really big way.
On Friday, September 1, 2017, five buildings in downtown Binghamton will be transformed into stunning works of art featuring light, animation projection, and sound.
Both local and international artists will use 3D mapping to mimic the shape and architectural elements of each building so that the images and video will flow with the building outline. High-powered projectors will then be strategically placed to light up the entire face of the building, creating a live canvas right before our eyes.
Binghamton city officials estimate that in 2016 more than 30,000 people visited the Luma Festival as our city was brought to life thought light. One of the most popular displays was that of B.C. Cartoons drawn by Johnny Hart’s grandson Mason Mastroianni which were transformed into full 3D characters by artist Zach John Milligan. Those cartoons were then projected onto the back of the Townsquare Media building at 59 Court Street.
In an interview with the Press and Sun, Luma Festival co-founder Joshua Ludzki said, “There’s something really magical and mystical about it. This familiar structure that you’ve seen downtown a hundred times before, that sort of blends into the background, suddenly … sort of explodes in this way that (makes) you go, ‘My God.’”
Binghamton’s 2017 Luma Festival will start at sundown in downtown Binghamton on Friday, September 1st and is completely free and open to the public. Rain dates are September 2nd and 3rd.