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AG: Price Chopper To Change Coupon Promotions

Bob Joseph/WNBF News

The New York State Attorney General says Price Chopper is being fined $100,000 for deceptive practices in connection with the way it advertised coupon programs.

Eric Schneiderman says his office has reached a deal with the Schenectady-based supermarket chain that requires the company to change the way it advertises and promotes its coupons in the state.

The attorney general’s office received complaints about misleading coupons issued by Price Chopper. Schneiderman says the company failed to disclose restrictions.

An investigation showed Price Chopper advertised that it accepted “double coupons” without explaining important restrictions.

After implementing a policy that limited the doubling of coupons “up to 99 cents,” Price Chopper did not disclose the restriction in its ads.

Schneiderman said that led consumers to believe that $1 coupons would be doubled. He said some Price Chopper stores previously doubled coupons up to $1, although others had restrictions on the face value of coupons that could be doubled.

Under the agreement, Price Chopper is required to “clearly and conspicuously” disclose coupon redemption limits.

In addition to revising its advertising practices, the attorney general said Price Chopper has agreed to pay $100,000 to the state.

Price Chopper operates nearly 80 stores in New York state, including locations in Binghamton, Endicott, Chenango Bridge and Owego.

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